Arria

ARRIA NLG is a global leader in the field of artificial intelligence (AI) known as natural language generation (NLG). Arria has a suite of tools and patent technologies that licensed as part of it's NLG Platform.

Services
Brand Strategy
Brand Identity
Website Design

Brand Strategy

Throughout their history, Arria had grown mainly by acquisition. Each acquisition brought more capabilities to their brand, but also made the brand's core offering harder and more complicated to communicate.

Arria approached us at a critical point where the company was preparing for massive growth. To best set the company up for success we conducted strategic process in which we interview stakeholders and customers, conducted market research and competitive analyzes and audited their current brand. All of this led to creating a brand position that set them apart from the competition and better aligned to their customers expectations.

Brand Refresh

Arria's brand identity already had a lot of customer equity but hadn't be updated in some type. Given this we chose to refresh the visual identity to update it's look and better connect it to the 'Leaders in Humanizing Data' brand position.

Geografi

Part of AG Creative Services LLC