Puesto

Puesto aims to share the Mexican street food experience, with guests in a bold and refined setting, through its several locations across California.

Services
Brand Strategy
Brand Identity
Art Direction
Advertisting Design
Website Design
Pacakaging
Promotional

Brand Strategy

In early 2016, Puesto outlined their plans for expansion in northern California. Our challenge was to create a brand strategy that ensured Puesto's core values and visual identity would be extended to each new location and to every new guest. The overall goal was to communicate that Puesto offers an elevated Mexican street food experience in a bright, welcoming atmosphere.

We created a brand strategist that mapped the continuing evolution of the Puesto and defined key measures for success when opening new locations. We also collaborated closely with architects to ensure the new locations aligned with the brand strategy.

Brand Refresh

Through conversations with the client, and because of Puesto's strong presence in its flagship locations, a complete rebrand would not have been effective. As part of the brand strategy, we recommended a light brand refresh, to evolve Puesto's visual identity and to help streamline the brand's communication of their overall message.

Geografi

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